Colors - The more there are, the more expensive to print. A two or three color logo can be as effective as a full color one, and can save you thousands of dollars of printing costs down the road. If you're wed to the idea of a fancy full color logo, also consider having a black and white variation done at the same time for faxes and other print materials.

Graphical Logo - This is a graphical design that stands for your company. It's normally used in conjunction with the company name. Think Nike's swash symbol.

Text Logo - This is a specifically planned text rendering of your company name or initials that is used as a logo. Think SONY.

Combination Logo - This is when a graphical symbol and text logo are used together. Think AT&T's circle/globe and their name together.

When you think of big name logos that you see all the time, you can see that they've used the information in these tips and it's worked for them. It can work for you too.

© 2002 Robyn Harton




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Articles & Tips on Making Graphics and Web Design Work for You by: Robyn Harton, Owner of Robyn A Harton Creative
Copyright ©2002 Robyn A Harton Creative, All Rights Reserved. www.rahcreative.com